Event: From East to East


London's Art & Fashion pop-up exhibition celebrates China’s new age on globalisation & localisation!

Bringing together the best from both cultural traditions by mixing FUN, Garfield, Jason Freeny, this exhibition encapsulates and celebrates the new exchange of ideas between the East and the West, taking the brand from East (China) to East (London).

I went on Thursday evening and the pop-up shop was colorful and with an innovative design. They offered us coconut drinks and shakes and popcorns, while projecting a video about the event. It was nice!

FUN, a Chinese urban fashion brand established in 1985, with a handwriting mixing urban street style and modern cartoon characters, it has fast become a favourite go-to brand for the Chinese millennials. 

FUN currently has more than 70 boutiques in Greater China and for this season, the main character is everyone's favourite lazy cat – Garfield. This exhibition aims to emphasise how it encapsulates both globalisation and localisation with a new direction. FUN is the first Chinese commercial urban fashion brand to showcase during LFW.

This is me strolling around :D

Jason Freeny, a high profile illustrator and artist, is best known for his landmarkanatomical sculptures of iconic characters from popular culture. He was awarded the Grand Prix (Outdoor) and Gold Medal (Print Work) at the 2009 Dubai Lynx International Advertising Festival and was named Breakthrough Artist of 2011 and Artist of the Year 2014 by Clutter Magazine. His work includes everyone from Disney to Jeff Koons. A total of 47 pieces of his work were showcased at this exhibition, unveiling the new addition to his portfolio, a giant 1.75m tall Garfield dissection.

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6 comment

  1. wow great post

  2. I'm a huge fan of Asian clothing brands so I'm obsessed with literally everything here haha. That Garfield collection <3

  3. this clothes look really cool , Love your photos
    also check out my blog


  4. Looks like this was really a cool event!
    Thank you for your kind comment on my blog. Do you want to follow each other?
    xx from Bavaria/Germany, Rena